PAY PER CLICK MANAGEMENT

    IS PAY-PER-CLICK MARKETING RIGHT FOR YOU

    Learn The Basics Of Pay Per Click - PPC Marketing

    PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.

    Google AdWords

    Paid clickable ads to appear in Google’s search results

    Keyword Research

    SEO professionals use to find and research alternative search terms

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    PPC ADVERTISING CAN BE CHALLENGING

    The Role Of PPC Advertising

    Pay-per-click advertising is a way to gain higher visibility on search engines such as Google and Bing.

    PPC visitors are 50% more likely to make a purchase than organic visitors, this advertising tactic is one of the most effective online marketing tactics.

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    MODEL OF ADVERTISING

    Profitable Pay Per Click Requires A Perfect Blend Of Mathematics And Strategic Planning Explained

    Profitable Pay Per Click Requires A Perfect Blend Of Mathematics And Strategic Planning Explained. We provide marketing services to startups and small businesses looking for a partner for their digital media. We work with you, not for you.

    Track Conversions

    A conversion is an action, or group of actions, a visitor or user takes on a website or mobile app. Conversion tracking is the ability to capture and report conversions completed

    Manage Your PPC Dollars: Set a Sensible Budget

    Start with your goals. Before we get to the dollars and cents on how much you should spend, it’s vital to define what you’re spending for. Determine traffic generation requirements. Research CPC cost estimates. Tying it all together. Taking one more step to profitability. Key Takeaways.

    Find Niche Keywords: Long-tail Keyword Strategy

    Focusing on long-tail keywords is a great SEO tactic. Long-tail keywords are keywords or key phrases that are more specific – and usually longer – than more commonly searched for keywords. Long-tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific.

    Good Writing: Don’t Ignore It

    It is cast and recast and cast again in million different ways, but revolves around a single central theme: good writing is simple, clear and concise. Accessibility is the be all and end all of good writing.